This Girl Can

Helping women and girls get active

This Girl Can – Victoria Campaign 2019

VicHealth’s This Girl Can – Victoria campaign is a state-wide, mass media campaign that empowers and inspires women to become more physically active, regardless of their background, age, ability or body shape. Now in its second year, over 285,000 women have been inspired to get more active as a result of seeing the campaign.

This Girl Can – Victoria was based on Sport England’s viral hit This Girl Can. It’s proven to be a winning formula, with the Australian version achieving the equivalent level of success as its English counterpart in its
first year.

We know that the campaign has inspired women from right across the state, from a range of diverse communities and levels of ability. Let’s keep up the momentum in creating environments within our sports clubs and facilities that are welcoming and inclusive and that build confidence for women to get active.